Ferrari Luce.

Ferrari Luce

The Ferrari Luce represents a revolutionary evolution in Ferrari's storied history, delivering uncompromising performance, engagement, and spaciousness in the brand's first fully electric vehicle. Engineered, developed, and manufactured in Maranello, this four-door, five-seat grand tourer combines Ferrari's legendary driving dynamics with unprecedented versatility and a radically new architecture designed in collaboration with Sir Jony Ive and Marc Newson at LoveFrom.

Product Highlights

• 100% Ferrari Performance: Ferrari-engineered electric powertrain and advanced drivetrain deliver extraordinary performance through a radically new architecture that preserves the brand's racing DNA while embracing electric innovation.

• Singular Design Language: A cohesive aesthetic vision unites exterior, interior, and interface with clarity and refined simplicity, featuring hundreds of meticulously considered discrete products that create a single, clean volume.

• Class-Leading Aerodynamics: The lowest drag coefficient in Ferrari history achieved through aero-styling convergence, active air shutters, and intelligent ride-height logic that lowers the front by 10 mm even during cruising.

• Tactile Digital Interface: Deeply engaging controls blend the best characteristics of physical and digital, combining beautiful mechanical buttons, switches, and dials with multifunctional digital displays for intuitive operation.

• Advanced Vehicle Dynamics: Dedicated NVH solutions deliver electric-car refinement while preserving Ferrari road handling, with new regeneration and torque management systems ensuring total engagement across all driving situations.

• Authentic Ferrari Sound: Sound waves captured from electro-mechanical vibration in the axles are equalized, amplified, and delivered alongside visual feedback to inform the driver of torque shifting in Manual and Performance modes.

• Connected Ownership Experience: The dedicated Ferrari Luce app enables remote control of climate, charging settings, and real-time car status monitoring for seamless integration into daily life.

• Lifetime Ferrari Support: Comprehensive long-term support for high-voltage components, factory-backed servicing, updates, and lifecycle assistance ensures durability and preserved performance over time.

Use Cases

• Daily Grand Touring: Experience Ferrari performance without compromise during everyday driving, with four-door convenience, five-seat capacity, and electric refinement making supercar ownership practical for regular use.

• Executive Transportation: Arrive with distinction in the most spacious and versatile Ferrari ever created, where sophisticated design and whisper-quiet electric operation complement business and formal occasions.

• Family Performance Driving: Share the Ferrari experience with family members through accessible seating, advanced safety systems, and configurable driving modes that adapt from comfortable cruising to exhilarating performance.

• Sustainable Luxury Motoring: Embrace zero-emission driving without sacrificing the emotional connection and engagement that defines Ferrari, with authentic sound design and tactile controls preserving the driver's bond with the machine.

Target Audience

The Ferrari Luce is crafted for discerning individuals who refuse to compromise between their passion for exceptional driving dynamics and the practical demands of modern life—successful professionals, established collectors, and forward-thinking enthusiasts who seek the ultimate expression of sustainable luxury performance from the world's most iconic sports car manufacturer.