Goals from Loops.

Loops: Email Marketing Software for SaaS Teams

Loops is purpose-built email marketing software that empowers SaaS teams to design, automate, and optimize lifecycle email campaigns that drive real business outcomes. By combining intuitive visual design tools with a developer-friendly API and powerful workflow automation, Loops transforms your inbox into your most effective growth channel—moving beyond vanity metrics to track what actually matters: conversions, upgrades, and revenue.

Product Highlights

• Universal Email Design: Create pixel-perfect emails that render consistently across all supported email clients using a first-principles design system with customizable backgrounds, padding, borders, and radius controls.

• Developer-First API: Integrate seamlessly with your existing stack using a clean REST API for managing contacts, properties, and events—if you understand JSON, you already know how to use Loops.

• Lifecycle Workflow Automation: Build sophisticated user journeys with visual workflow builders featuring triggers, timers, branching logic, and conditional filters to engage users at every critical moment.

• Goal-Driven Analytics: Move past opens and clicks to track meaningful outcomes including plan upgrades, onboarding completion rates, and revenue attribution—understanding which emails actually drive business results.

• Dynamic Segmentation: Create saved segments based on user properties and engagement patterns that automatically stay synchronized with your product data, enabling precise targeting without manual list management.

• Stack Integration: Connect effortlessly with your existing tools and data sources for a unified marketing infrastructure that works with your current workflow.

Use Cases

• User Onboarding: Automate personalized welcome sequences triggered by signup events, with timed follow-ups and activation-based branching to guide new users toward their first success milestone.

• Revenue Growth: Deploy targeted upgrade campaigns to free users, track conversion goals from email to paid plans, and measure the direct revenue impact of your lifecycle marketing efforts.

• Churn Prevention: Identify at-risk users through behavioral signals and automatically enroll them in re-engagement workflows designed to drive product adoption and reduce subscription cancellations.

• Product-Marketing Alignment: Keep your email segments automatically synchronized with real-time product data, ensuring campaigns always reach the right users based on current behavior, not outdated lists.

Target Audience

Loops is designed for SaaS companies, product-led growth teams, and technical marketers who need email marketing infrastructure that integrates cleanly with their existing stack and measures success through business outcomes rather than surface-level engagement metrics.