Mira.

Mira

Mira is an AI-moderated qualitative research platform that transforms how brands understand consumer emotions. By combining adaptive AI moderation with real-time emotion detection, Mira captures not just what participants say, but how they truly feel—delivering insights 5x faster than traditional research methods while eliminating moderator bias and manual analysis bottlenecks.

Product Highlights

• Emotion-Aware AI Moderation: Detects facial expressions, voice tone, and behavioral cues in real time to capture emotional signals that traditional interviews miss
• Adaptive Probing: Dynamically adjusts follow-up questions based on participant responses and detected emotions, ensuring deeper insight where it matters most
• Instant Synthesis: Generates automated summaries, highlight clips, and theme analysis the moment each session ends—no weeks of manual review required
• Stimuli-Aware Question Planning: Automatically builds structured interview guides around your research goals and creative assets, with control over conversation depth per objective
• 70+ Language Support: Conducts simultaneous multilingual interviews at scale with consistent quality across global markets

Use Cases

• Ad and Creative Testing: Validate campaign concepts with emotional feedback before launch, measuring engagement and sentiment to optimize creative performance
• Concept and Packaging Evaluation: Test new product ideas against real consumer reactions, capturing emotional response beyond stated preference to reduce launch risk
• UX and Onboarding Research: Run usability interviews at scale, detecting friction, confusion, and genuine delight mapped to exact moments in the user journey
• Brand Perception Studies: Understand how your brand resonates across segments with unbiased, consistent moderation that eliminates human interviewer variability

Target Audience

Mira is designed for research teams, product managers, marketers, and UX professionals at mid-market to enterprise companies who need qualitative depth at quantitative speed—particularly those running high-volume concept testing, continuous feedback programs, or multi-market research across CPG, technology, healthcare, and retail sectors.